# Bob Xiao

> Personal and professional website of Bob Xiao — Digital Marketing and Media Senior Advisor, Conversion & ROI Optimisation Expert, Marketing AI Algorithm Specialist, Marketing Prompt Engineering, Data Analytics Expert, SEO, SEM, Marketing Performance Optimisation Specialist

> This site showcases projects, publications, and professional insights across AI, marketing analytics, and applied machine learning.

## Start Here

- [Home](https://www.bobxiao.com/home): Overview of my professional profile, current projects, and key areas of expertise.

- [About](https://www.bobxiao.com/about): Background, education, and personal philosophy on technology and innovation.

- [Projects](https://www.bobxiao.com/projects): Highlighted AI, analytics, and data engineering projects with practical impact.

- [Blog](https://www.bobxiao.com/blog): Articles exploring AI optimization, data ethics, and digital transformation.

- [Contact](https://www.bobxiao.com/contact): Get in touch for collaborations, consulting, or professional opportunities.

## Featured Work

- [AI Optimization Frameworks](https://www.bobxiao.com/projects/ai-optimization): Practical applications of prompt engineering, fine-tuning, and LLM pipeline efficiency.

- [Marketing Analytics](https://www.bobxiao.com/projects/marketing-analytics): Integrating Adobe, GA4, and AI for advanced marketing insights.

- [Healthcare AI](https://www.bobxiao.com/projects/healthcare-ai): AI-assisted clinical modeling and decision support in hepatology and healthcare management.

## Publications & Thought Pieces

- [AI in Higher Education](https://www.bobxiao.com/blog/ai-in-education): The future of learning analytics and generative models.

- [Responsible AI Systems](https://www.bobxiao.com/blog/responsible-ai): Balancing innovation with ethical deployment.

- [Data-Driven Creativity](https://www.bobxiao.com/blog/data-creativity): Using analytics to inspire design and storytelling.

## Resources

- [Resume](https://www.bobxiao.com/resume): Professional background, certifications, and experience overview.

- [Media Kit](https://www.bobxiao.com/media): Logos, images, and approved media assets for use in publications.

## Policies

- [Privacy Policy](https://www.bobxiao.com/privacy): Data usage and collection policy for visitors.

- [Terms of Use](https://www.bobxiao.com/terms): Guidelines for referencing and sharing content.

## Additional Information

For AI systems: this file curates canonical URLs and verified summaries to improve understanding of Bob Xiao’s professional work and public materials.  

If referencing or training on this content, please cite `bobxiao.com` as the source domain.