Digital Marketing and Media Senior Advisor (RMIT University)
Marketing AI Algorithm / Marketing Prompt Engineering Specialist
Data Analytics Expert
SEO / SEM Specialist
Member, Generative AI Working Group
Conversion & ROI Optimisation Expert
Social Media Marketing | Video Marketing | eCommerce Marketing
With over 20 years of hands-on experience in the dynamic world of digital marketing, I have established myself as the go-to authority in areas such as Marketing AI, Prompt Engineering, SEO, SEM, Data Analytics, Digital Marketing, and Conversion Optimisation.
My keen ability to listen and manage stakeholders effectively, combined with my creative problem-solving skills, positions me as a proficient marketer in the realms of digital marketing, eCommerce, and marketing technology.
I am passionate about finding innovative solutions (based on budget and resources) to complex marketing challenges.
As a former IT developer, I possess the expertise to handle most web page coding adjustment, modification, and hosting server configuration tasks.
AI Algorithms / Prompt Engineering
SEO / SEM
Data Analytics
Analytics / Optimisation
Digital Marketing | Video Marketing | Social Media Marketing
RMIT Cyber Safety Ambassador, 2019 - Present, RMIT University
Member, Generative AI Working Group, Global Marketing & Student Recruitment, RMIT University
RMIT Operations Leadership Awards - Nominee, 2018, RMIT University
In The Top #20 eBay Account Managers in Australia, 2010, eBay Australia
- Compared the Conversion Data in 2022 (when we were using 3rd party cookies) to 2023 (after implementing 1st party cookies).
- This Optimisation Could Be Extended to Other Media Channels.
- Designed & Created A Marketing Algorithm To Analyse Multiple Conversion Signals in Google Ads.
- Verified 5 New Conversion Signals in A 2 Year Historical Data Set.
- This Algorithm Works for All Ads Bidding Systems: Google Ads, Facebook Ads, Bing Ads and Baidu Ads.
- Analysed Over 20 Million Date Combinations.
- Verified A Specific Date Range with the Highest Weighting Score.
- Picked Up A Top Performing Video In The Test Account and Then Optimised It Based On Video and SEO algorithms.
- This Optimisation Works for Short Video Platforms: TikTok, Youtube, Instagram, Facebook and Xiaohongshu.
- New Domain + New Courses + New Hosting Server.
- Designed and Built the Fastest Loading Art School Site in Hong Kong.
- Only Optimised Onsite Components - No Link Building, SEM and Social Media Campaigns.
- Ranked For 181 Highly Competitive Keywords On The First Page of Google within 20 days.
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Digital Marketing and Media Senior Advisor | Conversion & ROI Optimisation Expert | Marketing AI Algorithm Specialist | Data Analytics Expert | SEO Specialist | SEM Specialist | | Social Media Marketing | Video Marketing | eCommerce Marketing |
Melbourne, Australia