What is the Adobe Experience Data Model (XDM) Schema?

Key Point(s):

Where to find the "Schemas" section in Adobe Experience Platform?

"Data Management" --> "Schemas"

Key Point(s):

"Schemas" = The Structure of Your Data

Understand each block in the chart

Key Point(s):

"Schemas" = The Database = Table(s) Group 1 (Fields) + Table(s) Group 2 (Fields) ... + Table(s) Group N (Fields)

YouTube Video:

Data Schema in Adobe Experience Platform

(Source: https://www.youtube.com/watch?v=_ofRUDiEYXs)

How to choose the most popular field group?

Popularity Metric

(Source: https://experienceleague.adobe.com/en/docs/experience-platform/xdm/home)

3 types of data:

Records / Attributes
Interactions / Time-series
Ad-hoc

How to create a new profile / dataset?

"Catalog Service" -> "Dataset" -> "Catalog Data" -> "Data Lake"

The Example of A XDM ExperienceEvent Class:

_id (Required) = Database Table Record ID
timestamp (Required)
EventMergeId = Web SDK Id = This field is automatically populated by the system upon data ingestion
May contain multiple dates
May contain multiple calculated fields
Question = How to include conversions from both CM360 and DV360?

Aodbe Data Prep UI

Data Ingestion Overview:

(Source: https://experienceleague.adobe.com/en/docs/experience-platform/ingestion/home)

Github - Adobe xdm

(Source: https://github.com/adobe/xdm)

What is schema in Adobe?
Schemas are the standard way of describing data in Experience Platform.
A schema is a set of rules that represent and validate the structure and format of data.
At a high level, schemas provide an abstract definition of a real-world object (such as a person) and outline what data should be included in each instance of that object (such as first name, last name, birthday, and so on).

(Source: https://experienceleague.adobe.com/en/docs/experience-platform/xdm/schema/composition#:~:text=Schemas%20are%20the%20standard%20way,in%20a%20self%2Dcontained%20format.)

Adobe - Non-Technical

(Source: https://business.adobe.com/products/experience-platform/experience-data-model.html)

References

XDM System overview, https://experienceleague.adobe.com/en/docs/experience-platform/xdm/home
XDM ExperienceEvent class, https://experienceleague.adobe.com/en/docs/experience-platform/xdm/classes/experienceevent
Catalog Service overview, https://experienceleague.adobe.com/en/docs/experience-platform/catalog/home
Data Ingestion overview, https://experienceleague.adobe.com/en/docs/experience-platform/ingestion/home
Query Service overview, https://experienceleague.adobe.com/en/docs/experience-platform/query/home
Real-Time Customer Profile overview, https://experienceleague.adobe.com/en/docs/experience-platform/profile/home
Data Science Workspace overview, https://experienceleague.adobe.com/en/docs/experience-platform/data-science-workspace/home
Schemas UI overview, https://experienceleague.adobe.com/en/docs/experience-platform/xdm/ui/overview
Schema Registry API guide, https://experienceleague.adobe.com/en/docs/experience-platform/xdm/api/overview
XDM Individual Profile class, https://experienceleague.adobe.com/en/docs/experience-platform/xdm/classes/individual-profile
Basics of schema composition, https://experienceleague.adobe.com/en/docs/experience-platform/xdm/schema/composition
Data Prep UI Guide, https://experienceleague.adobe.com/en/docs/experience-platform/data-prep/ui/mapping#calculated-fields
Data Prep overview, https://experienceleague.adobe.com/en/docs/experience-platform/data-prep/home
Data Ingestion Overview, https://experienceleague.adobe.com/en/docs/experience-platform/ingestion/home

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